[ Our Insights ]
The Mad Report
Why Facebook Advertising is Still Relevant
Facebook has a long history of being the go-to social media platform for lead generation, and it continues...
Why Brands Badly Need Online Reputation Management
In this time and age, the capacity of news about organizations and critical people to spread from...
All post
Why Hiring An Advertising Agency Is Critical...
Social media marketing is essential for businesses of all sizes, not just small and medium-sized enterprises (SMEs). With over 4 billion active users on social media platforms, it provides a cost-effective way for businesses to reach a vast audience and build brand awareness. Hiring an advertising agency for your social media marketing can be critical…
Why Facebook Advertising is Still Relevant
Facebook has a long history of being the go-to social media platform for lead generation, and it continues to do so. But what do you need to know about Facebook advertising specifically? Facebook has a strong history of being the go-to social media platform for lead generation, and it continues to do so. But what…
Why Brands Badly Need Online Reputation Management
In this time and age, the capacity of news about organizations and critical people to spread from one corner of the world to another is determined in seconds and it’s always a joyous moment if the news is good. But what if the news is bad? No matter what the organization believes in. It…
Why Is Valentine’s Day Not For Your...
OK, call me a skeptic but the reason I wanted to keep this issue as a question is that some brands are really working hard and are forcefully connecting them with this event. Before I further go in details of who should not get into this event. Let’s understand the significance of this event from…
Machine Learning & Advertising
Let’s talk about Machine Learning. A word, almost every “progressive advertiser” is talking about these days. It is somewhat like a threat to conventional advertising professionals as a lot of them think that ML will replace them and will produce concepts instead. While the digital thinks it will reduce most of the procedural issues that…
E-COMMERCE & PAKISTAN
There is no denial that E-Commerce is playing a vital role in changing our purchase habits, I still remember in the early 2000’s people were reluctant to buy things online. Be it the anxiety of not physically experiencing the product at the shop or the reluctance to change or any other reasons we can come…
FUNDAMENTAL SKILLS FOR PROFESSIONAL GROWTH
Recently I resumed teaching in a university for media students and post-session, a student came to me and asked me which software she needs to learn to be successful in the market. I told her it’s not the application but the skill that matters, skills ensure you are not obsolete with the passage of time.…
Cryptocurrencies, Brands & Digital World
To my luck, within my circle, I got to meet Syed Hassan Talal, who is doing in-depth research on cryptocurrencies and its future in Pakistan, and as per him, “Bitcoins are one of the most beautiful amalgamations of math and tech ever.” Now for brands, let me share my experiences by starting with the basics:
How Augmented And Virtual Reality Will Shape...
Let’s take a recap of how its effectiveness has been highlighted as an integrated part of successful campaigns. The initial AR Campaign done by National Geographic 5 years ago was a mall-based activity, which projected images of animals, dinosaurs, astronauts, and even ambient environments amongst numerous curious shoppers. Their core idea was to engage shoppers…
Crown Jewel of Pakistani Culture – The...
With all the good things in Pakistan, its food is considered as the best. The massive cultural and ethnic diversity brings a huge chunk of local foods with innovative ideas and rich flavours that come from the dusky lands of Thar to the high altitude of Gilgit Baltistan. As an advertiser and awaragard, I have travelled…
How MADvertising Exposes Misleading Advertising Claims
We can have a huge debate about this topic and I may end up writing pages in every individual category who does this and is cheating consumers
FORMULA OF ADVERTISING
I must confess: although I work in advertising, I don’t watch television. However, thanks to our social media (specifically in Pakistan) we can see these commercials without bothering to watch the shows they are sponsoring. Having lived and breathed advertising for the last 15 years of my professional life, I have not seen progress in…
