DS Total Solutions

Our purpose is to help brands grow with confidence, and impact in an ever-evolving digital world. We believe great design is more than aesthetics—it is a powerful tool for solving problems perception meaningful.

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[ Client ] Ds Total Solutions
[ Categories ] Creative, Fractional CMO, Social Media, Brand Strategy, Website
[ Year ] 2020 - 2024
[ Status ] Completed

The Problem

DS Total Solutions had the technical credibility, the product portfolio, and the partner relationships, HPE, Juniper, Dell, Fortinet, Palo Alto, Teltonika, and WatchGuard but none of it was communicating clearly. No brand positioning, no communication strategy, no visual language connecting their corporate identity to their partner ecosystem. A UK-based IT solutions provider selling enterprise-grade infrastructure and cybersecurity to mid-market organisations was showing up without a coherent story. In a partner-led sales model where perception directly influences partner confidence and client trust, that gap was quietly costing them opportunities they couldn't even see.

Clean and modern visual identity
User-centric UI/UX design
Responsive design for all devices
Optimized performance and speed
Conversion-focused layout

Strategy & Flow

This was a Fractional CMO engagement, full ownership of the marketing function, embedded from the inside, for four years.

Positioning

We defined what DS Total Solutions stood for beyond the product catalogue and keeping client outcomes ahead of vendor relationships, which was the honest differentiator in a market saturated with vendor-pushed resellers.

Two-Track Communication Strategy

We built separate but coherent frameworks for corporate communications, client-facing credibility and partner communications. Different tones, different cadences, different visual languages, one consistent brand standard throughout.

Visual Strategy And Internal Enablement

We developed the full visual system, templates, design assets, communication collateral.

Sustained Leadership

For four years we directed the marketing function, maintained brand consistency across all touchpoints, and ensured every partner interaction and client communication reflected the same standard of clarity and professionalism.

The Result

30% year-on-year growth sustained across the four-year engagement with marketing playing a material role in building the partner confidence. DS Total Solutions' vendor partners specifically recognised the quality and precision of their communications, a direct outcome of the positioning and communication framework built and maintained by Madvertising.

Increased user engagement
Improved brand recognition
Higher conversion rates
Scalable design system
Increased user session time

Client story

4.5/5

“Working with this team of agina was awsome. They understood our vision and delivered a stunning digital experience that We’ve successfully created over 150 unique brand identities businesses exceeded expectations to us.”

Bessie Cooper

Co-Founder

[ Final Conclusion ]

Final Conclusion

Every brand we work with is approached with strategy, creativity, and purpose. From discovery and research to design, implementation, and testing, our process ensures that every element aligns with your vision and business goals. By building strong brand foundations, creating intuitive designs, and delivering measurable results, we help businesses stand out.

Connect meaningfully with their audiences, and achieve long-term growth. Our commitment is not just to complete projects to create solutions that are timeless, scalable, and impactful.

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DS Total Solutions

The Problem

Strategy & Flow

Positioning

Two-Track Communication Strategy

Visual Strategy And Internal Enablement

Sustained Leadership

The Result

Client story

Client story

Client story

Client story

Client story

Bessie Cooper

Final Conclusion

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