HBL
- [ Client ] HBL
- [ Categories ] Content Animation
- [ Year ] 2024
- [ Status ] Completed
The Problem
HBL recognised that meaningful climate action had to start from within. Before they could position themselves as Pakistan's leading sustainable bank publicly, they needed their own people to understand, believe, and act on climate principles at work and at home. The challenge was turning complex, often abstract climate science into something a diverse workforce of thousands could genuinely connect with, remember, and carry into their daily lives.
Strategy & Flow
The strategy was built on one conviction, education only works when it feels relevant, not when it feels like a lecture.
01
Content Architecture
We structured the entire programme into clear thematic tracks understanding climate change, best practices and the mindset shift required to become a genuine climate advocate.
02
Animated Video Production
We produced 20 animated videos in English covering the full curriculum, making complex climate concepts accessible, visual, and engaging.
03
Urdu Translation And Localisation
All 20 videos were translated and produced in Urdu ensuring the programme reached every employee to ensure that climate literacy became a genuinely inclusive initiative.
04
Brand Ambassador Framework
The programme was structured to turn employees into climate advocates beyond the office giving them the knowledge, the language, and the conviction to drive change in their homes and communities.
The Result
The content was highly appreciated by HBL's senior management. What followed internally tells the rest of the story. HBL solarized 235 of its premises and invested Rs 36 billion in renewable energy projects in 2023 alone. Carbon emissions were reduced by over 500 metric tons of CO2 equivalent through the solarization of 204 branches and 31 offsite ATMs.
