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HBL

Our purpose is to help brands grow with confidence, and impact in an ever-evolving digital world. We believe great design is more than aesthetics—it is a powerful tool for solving problems perception meaningful.

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  • [ Client ] HBL
  • [ Categories ] Content Animation
  • [ Year ] 2024
  • [ Status ] Completed

The Problem

HBL recognised that meaningful climate action had to start from within. Before they could position themselves as Pakistan's leading sustainable bank publicly, they needed their own people to understand, believe, and act on climate principles at work and at home. The challenge was turning complex, often abstract climate science into something a diverse workforce of thousands could genuinely connect with, remember, and carry into their daily lives.
  • Clean and modern visual identity
  • User-centric UI/UX design
  • Responsive design for all devices
  • Optimized performance and speed
  • Conversion-focused layout

Strategy & Flow

The strategy was built on one conviction, education only works when it feels relevant, not when it feels like a lecture.
01

Content Architecture

We structured the entire programme into clear thematic tracks understanding climate change, best practices and the mindset shift required to become a genuine climate advocate.
02

Animated Video Production

We produced 20 animated videos in English covering the full curriculum, making complex climate concepts accessible, visual, and engaging.
03

Urdu Translation And Localisation

All 20 videos were translated and produced in Urdu ensuring the programme reached every employee to ensure that climate literacy became a genuinely inclusive initiative.
04

Brand Ambassador Framework

The programme was structured to turn employees into climate advocates beyond the office giving them the knowledge, the language, and the conviction to drive change in their homes and communities.

The Result

The content was highly appreciated by HBL's senior management. What followed internally tells the rest of the story. HBL solarized 235 of its premises and invested Rs 36 billion in renewable energy projects in 2023 alone. Carbon emissions were reduced by over 500 metric tons of CO2 equivalent through the solarization of 204 branches and 31 offsite ATMs.
  • Increased user engagement
  • Improved brand recognition
  • Higher conversion rates
  • Scalable design system
  • Increased user session time

Client story

Client story

Client story

Client story

Client story

“Working with this team of agina was awsome. They understood our vision and delivered a stunning digital experience that We’ve successfully created over 150 unique brand identities businesses exceeded expectations to us.”

Bessie Cooper

Co-Founder
[ Final Conclusion ]

Final Conclusion

Every brand we work with is approached with strategy, creativity, and purpose. From discovery and research to design, implementation, and testing, our process ensures that every element aligns with your vision and business goals. By building strong brand foundations, creating intuitive designs, and delivering measurable results, we help businesses stand out.

Connect meaningfully with their audiences, and achieve long-term growth. Our commitment is not just to complete projects to create solutions that are timeless, scalable, and impactful.

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