Hisaar

The Solution:

During the critical time of COVID-19, Mundia Exports approached MADvertising and briefed them about the superior quality of surgical and KN-95 Masks that they were planning to launch nationwide. The client was looking for a name and identity that will not just differentiate them from their competition but will also bring forth premium quality through distinctive packaging. With the help of proper consumer insights, MADvertising propped them Hisaar (which means protection in Urdu and Arabic language) as the world holds more spiritual value than daily routine protection. This led to a very strong recall and appreciation by customers within 3 months of its launch, more than 250,000 packets a day were sold nationwide.