Hefazat Tech

Brand Identity, Website,
Communication, UX / UI

Danish Ejaz – Management
Ayesha Channa – Design Lead

The Solution:

Hefazat Tech is an insurance service provider focusing on the niche of purchase protection as well as extended warranty, a service that has not been introduced or communicated by the major insurance players in Pakistan. MADvertising was briefed to focus on developing their logo that can explain the protection element of insurance and also be simple with the style. Our proposed logo option was accepted in the first round and the agency focused on the customer’s journey and helped them build the UX/UI of their mobile app keeping the design guidelines in mind. Also, MADvertising developed its website and POS collateral that helped them create more awareness about its packages to customers.