Hefazat Tech: Branding & UX/UI for Purchase Protection Insurance

Services:
Brand Identity, Website,
Communication, UX / UI

Team:
Danish Ejaz – Management
Ayesha Channa – Design Lead

The Solution:

Hefazat Tech is an insurance service provider focusing on the niche of purchase protection as well as extended warranty, a service that has not been introduced or communicated by the major insurance players in Pakistan. MADvertising was briefed to focus on developing their logo that can explain the protection element of insurance and also be simple with the style. Our proposed logo option was accepted in the first round and the agency focused on the customer’s journey and helped them build the UX/UI of their mobile app keeping the design guidelines in mind. Also, MADvertising developed its website and POS collateral that helped them create more awareness about its packages to customers.

Mobile app interface for Hefazat Tech showcasing purchase protection services, featuring a vibrant orange gradient, logo, and sign-in options, emphasizing user-friendly design for insurance solutions.
Hefazat Tech logo design featuring modern typography in white and gold against a blue background, symbolizing protection and insurance services.
Smartphone displaying Hefazat Tech mobile app login screen with branding elements, including logo and text in Urdu, surrounded by stationery items and flowers on a textured surface.
Mobile app interface design for Hefazat Tech, showcasing user-friendly features for purchase protection and extended warranty services, with vibrant orange and black color scheme.