Easy Insurance Case Study: MADvertising UX, Social Media & Branding
Services:
Positioning Statement, Social Media Management,
Website & Mobile App UX, Marketing Collateral
Team:
Danish Ejaz – Management
Ayesha Channa – Design
Kayenat Hameed &
Ali Rajani – Content Management
Tayyaba Khurram – Account Management
The Solution:
We initiated with a positioning statement that brought focus on the services that were offered by easy insurance and through our social media communication, we hammered the proposition through comical ways that could get the attention of our customers and entice them to talk to our Client. Our focus started with health & auto insurance services and later through multiple platforms we worked on vitality campaigns as well. Along with communication, our biggest task was the rebranding of the website with a new, simple and attractive UX that will communicate its services through simple means of communication.
