Tutor’s Gateway: MADvertising’s Brand Identity for Peshawar Tuition

The Solution:

Tutor’s Gateway is a brilliant initiative by 2 siblings from Peshawar where they focused on providing a very robust tuition solution for the families in Peshawar, their service included a fine roaster of tutors as well as a very strict system of follow ups with teachers and parents to ensure that the kids are getting the best of their education. MADvertising was tasked to develop its identity and fix its positioning and vision statement. After a series of sessions and interviews, MADvertising proposed an extensive brand book with a complete guide on how to present themselves and creative guidelines and visual identities and benchmarks that enabled them to focus more on their service. In the next 8 months, Tutor’s Gateway hit a milestone of 1000 teachers and 1000+ students making them the fastest growing startup in Peshawar in the year 2021.